Execute Your Online Marketing Strategy

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I spent the weekend trying out a new online marketing toolset called Genoo. Well, actually, not even the whole weekend, about 8 hours all together which included writing the content for the marketing microsite I built…

The Role of the Story in Marketing

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Stories have been around forever. Folklore, legends, family histories, and yes, even gossip. All of them have the potential to resonate with people and be spread by word of mouth. Why? Because they're interesting…

What happens when marketing and sales don't talk

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If this experience doesn't highlight the need for marketing and sales to communicate, I'm not sure what will. But, one thing I do know, experiences like what I just encountered do more harm than good. And, they…

Is Sales Irrelevant?

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At the CLOSE Invention Summit on Monday we embarked on a discussion about the changing needs of buyers in today's purchase environment. It became clear that since buyers are now taking control of their buying…

Are your words the ones your customers use?

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Have you ever listened to the way people talk? No, I mean really listened. Is what they're saying what you're hearing, or do you translate their words into ones you're comfortable with? Word choices are…

Execute Your Online Marketing Strategy

marketinginteractions.typepad.com 3 comments

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