Forrester Says B2B Blogs are Boring

IT Business Edge blogger Ann All asks in a recent post, “Can B2B blogs be businesslike without being boring?”
She cites research from Forrester that states that “53 percent of business-to-business companies say…

Is YouTube Inappropriate for Business Video?

marcom-writer-blog.com 11 comments

On Friday, Marjorie Webb, one of my newsletter subscribers, responded to the case study I wrote about CYBRA’s MarkMagic YouTube vidoes. She writes:
The commercials themselves were informative, interest-piquing,…

Problems with Copywriters — Question Posed on LinkedIn

marcom-writer-blog.com 5 comments

LinkedIn member Cory Fossum posed an interesting question about the problems people have with copywriters.
The eye-opening responses include missed deadlines, not asking questions until delivering the first draft, and…

Are You a Rotten Neighbor?

marcom-writer-blog.com 3 comments

Check out this Website — www.rottenneighbor.com – where you can post comments about your terrible neighbors.
My mouth is hanging open in disbelief! The site includes comments, Google maps, AND YouTube videos.…

The Twitter Rant That Lost Its Bite

marcom-writer-blog.com 3 comments

I’ve had a rant in my head for days now about why I don’t need or want Twitter — the new (or not so new if you’re on Internet time) microblogging tool that’s taking the Web 2.0 cognesti by storm and…

Cybra’s “MarkMagic” Videos Deliver Humor Plus Product Benefits

marcom-writer-blog.com 3 comments

One thing I’ve had on my radar of late is whether video YouTube fits into the B2B marketing toolbox.
Video is great for demonstrating how things work — like this printing object video by Dimatix.
But, can B2B…

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