How to Fail Miserably at Integrating Social Media

This is one of those stories that just make you shake your head. A new prospective Sprint/Nextel customer tries to sign up for a two-year mobile contract. She's told she can't sign-up until she resolves a…

The Emperor's New Clothes Factory

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Positioning is a funny thing. You want to hoist a flag that others will rally around–something unique and compelling, something easily understood and valued. It has to be different enough that you stand apart from the…

Marketonomy: WHIM Interview with Stowe Boyd

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Some of you will recall my slow-burning project to interview innovative thought leaders in marketing technology. I posted a number of videos earlier this year, including interviews with John Girard, Matt Roche and Jack…

Covered by:stoweboyd.com

Social Media Spam Exemplified by Spoke

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In another example of extreme irony, marketers and PR firms are turning up the volume on "blogger relations", and filling the email inbox of bloggers with unsolicited–and usually irrelevant–pitches and press…

A Conversation with Francois Gossieaux

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Hi Francois–

Thanks for replying to my post yesterday. I think we’re probably more aligned than not. We both think social media is a major phenomenon that requires marketers to behave differently, and we both think…

Commit. Launch. Land.

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Whenever I’m under pressure I go mountain biking. The combination of physical, technical and psychological challenge involved in climbing steep fire roads and bombing down treacherous single-track clears my head like…

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