B2B Tomorrow

Branding & Marketing » Writing tips for Marketing and Branding - from SOBCon

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I was at SOBCon ‘08 in Chicago this weekend and have met some amazing people!
Decided I couldn’t avoid Twitter anymore.  I’m at http://twitter.com/cmcbrown 
The session Saturday was so packed full of ideas that…

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PodCasting Basics: What I Learned from Participating in PodCampOhio

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PodCampOhio — what a massive meet up and sharing of some super information about podcasting, webcasting, and wordpress ideas & how-to’s yesterday in Columbus Ohio at the ITT Technical Institute!
Beyond getting…

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Creating Your Mission Statement: Personal? Professional?

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Graphic courtesy the Outstanding Club’s website
Have you ever tried to write an “About Us” page for your website?  Really worked on your “elevator speech” or “30-second commercial”?  How about a mission…

Using all the “Senses” in Marketing for More “Cents” with Sales

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Yesterday during a new business meeting, I was again reminded that it’s too easy for marketing to live in the analytical side of the brain — especially when buying decisions are often made in the emotional side of…

10 Best Marketing Practices from Google’s Ted Souder

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Ted Souder, the Head of Sales, Midwest Travel for Google, spoke to a crowded room at the downtown Cleveland Hilton during last nights’ American Marketing Association meeting.  I enjoyed meeting him and found out…