B2B Tomorrow

Michael Stelzner’s Writing White Papers

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“Need a White Paper By Friday” Dilemma

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I was working away today when the call came in…
“This guy is Michael Stelzner…” muffled the caller.
“Hello,” I said.
“Hi, my name is Jill and we need a white paper by Friday,” declared Jill.
“Can’t…

Encouraging Words for the Meek: Hold Fast

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Can I give you a word of exhortation?
I get so many messages from people who are discouraged because they feel they can never tap into the world of writing white papers.
They argue, “I have no formal writing…

The Dark Side of Blogging: Warnings From Leading Bloggers

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There’s no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted.
Many businesses and individuals have leaped blindly…

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Doubling White Paper Registrations, Study

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Want to improve your white paper registrations?
Ask for less.
Recently MarketingSherpa ran a case study on how National Instruments was able to improve registration form completion by 37 percent.
The main change: Reduce…