B2B Tomorrow

"they don’t use social media in my industry"

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I’ve heard that line countless times, as people read the hype, and don’t realize how intertwined social media already is in our internet experience.Think you work in a low tech industry that can’t benefit? Like maybe…

Duct Tape Marketing Blog

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Sometimes You’ve Got to Burn the Boats

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You know you should turn your service into an ebook product, create a new workshop, start a podcast, yada, yada, yada. Sometimes knowing and doing have a hard time intersecting. I learned years ago one of the best ways…

My Top 10 Google Search Shortcut Tips | Duct Tape Marketing Blog

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Using specialized Google searches for SEO and competitive research is a pretty simple, but powerful tool. Many times you can improve your ranking for important search phrases by better understanding the construction of…

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Get To Know (No) Fast

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I spent two days in training with a very seasoned group of sales professionals recently and the same point kept coming up over and over again as we applied the principles of marketing to selling situations.
Many small…

Who don’t you want as a customer? | Duct Tape Marketing Blog

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I often write about defining a narrow target market and communicating only with what I call your ideal customer.
The idea behind this is that, if taken to heart, you will find that you are able to attract the perfect…

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