What skills does a B2B marketing communications professional need today?

In my never-ending quest to stay up on the latest in B2B marketing for leads and sales, I subscribe to RSS feeds from lots of marketing blogs.
One of those feeds recently caught my attention. In Dianna Huff’s MarCom…

Sources of Lists or Databases for Your Business-to-Business Lead Generation

sales-lead-insights.com 3 comments

A big part of a business-to-business sales lead generation success is having a database or list of the right companies, and the right contacts at those companies, to target with your direct marketing.
Your in-house…

Sources of Lists or Databases for Your Business-to-Business Lead …

sales-lead-insights.com 3 comments

Fortunately there are a number of B2B database companies that allow you to buy a license for ongoing use of the company and contact information you select from their databases. This ongoing use is typically limited by…

Help yourself to a million company records at no charge: Useful for B2B lead generation or not?

sales-lead-insights.com 3 comments

The big news is that Jigsaw, an online business directory of company and contact information, recently announced free access to the nearly 1 million company records in its database, including complete address…

What skills does a B2B marketing communications professional need today?

sales-lead-insights.com 3 comments

Is YouTube appropriate for business video?

sales-lead-insights.com 2 comments

My friend and fellow B2B marketer Dianna Huff wrote a case study about one of her clients using humorous videos on YouTube to promote their products.
One of her newsletter subscribers responded about YouTube serving up…

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